Cal Chrome Privacy Policy

Information Collection & Use

Registration
In order to use this Web site, you must first complete the registration form and/or create a user name and password. During registration you are required to give contact information (such as name and email address). We use this information to contact you about the services on our site in which you have expressed interest.

You have the option to provide demographic information (such as income level and gender) to us; we encourage you to submit this information so we can provide you a more personalized experience on our site.

California Chrome Wheel, Inc. is the sole owner of www.calchrome.com. California Chrome Wheel, Inc. collects personally identifiable information from our users at several different points on our Web site.

Orders
If you purchase a product or service from us, we request certain personally identifiable information from you on our order form. You must provide contact information (such as name, email, and shipping address) and financial information (such as credit card number, expiration date).

We use this information for billing purposes and to fill your orders. If we have trouble processing an order, we will use this information to contact you.

Surveys or Contests
From time-to-time, we may provide you the opportunity to participate in contests or surveys on our site. If you participate, we will request certain personally identifiable information from you. Participation in these surveys or contests is completely voluntary and you therefore have a choice whether or not to disclose this information. The requested information typically includes contact information (such as name and shipping address), and demographic information (such as zip code).

We use this information to gain an understanding of customer needs, monitor site traffic, and improve our website. Additonally, we may send participants an email newsletter.

We may use a third party service provider to conduct these surveys or contests; that company will be prohibited from using our users’ personally identifiable information for any other purpose. We will not share the personally identifiable information you provide through a contest or survey with other third parties unless we give you prior notice and choice.

Tell-A-Friend
If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one-time email inviting him or her to visit the site. California Chrome Wheel, Inc. may store this information for the sole purpose of sending this one-time email and tracking the success of our referral program.

Your friend may contact us at john@calchrome.com to request that we remove this information from our database.

Uses of Information

When you submit personally identifying information on our site, we store the information in a secure database in order that we may collect information regarding customer demographics. We do not share this information with any third parties.

Communications from the Site

Special Offers and Updates
We will occasionally send you information on products, services, special deals, and promotions. You can sign up for these emails from us on our registration page.

Out of respect for your privacy, we present the option not to receive these types of communications. Please see the “Choice and Opt-out.”

Newsletters
If you wish to subscribe to our newsletter(s), we will use your name and email address to send the newsletter to you. Out of respect for your privacy, we provide you a way to unsubscribe. Please see the “Choice and Opt-out” section.

Service-related Announcements
We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email.

Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account. You may opt-out of these communications. Please see “Choice and Opt-out.”

Customer Service
Based upon the personally identifiable information you provide us, we will send you a welcoming email to verify your username and password. We will also communicate with you in response to your inquiries, to provide the services you request, and to manage your account. We will communicate with you by email or telephone, in accordance with your wishes.

Profile
We store information that we collect through cookies, log files, and clear gifs to create a “profile” of your preferences. We tie your purchasing history to information in the profile in order to provide tailored promotions and marketing offers and to improve the content of the site for you.

We do not share share your profile with other third parties. We share your profile in aggregate form only.

Supplementation of Information
In order to provide order shipments to you, we may on occasion supplement the personal information you submitted to us with information from third party sources.

Address Verification
At our own discretion, we may use USPS Web Tools to verify your address in order to ensure that your order arrives as intended.

Enhancement of Profile Information
We do not purchase marketing data from third parties to add to our existing user database.

Information Sharing and Disclosure

Aggregate Information (non-personally identifiable)
We share aggregated demographic information about our user base with our business partners and advertisers who may purchase advertising space on our website. This information does not identify individual users. This information is used to demonstrate site usage and generate traffic statistics.

We do not link aggregate user data with personally identifiable information.

Personally identifiable information:
We DO NOT Share Personally Identifiable Information with Third Parties.

Agents
We use an outside shipping company to fulfill orders, and a credit card processing company to bill you for goods and services. These companies do not retain, share, store or use personally identifiable information for any other purposes.

Service Providers
We use other third parties to provide emailed notices and newsletters on our site. When you sign up for email newsletters, we will share your email address and name as necessary for the third party to provide that service.

These third parties are prohibited from using your personally identifiable information for any other purpose.

Legal Disclaimer
We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.

Choice/Opt-out

All of our newsletter subscriptions are made on a voluntary, individual basis.

We provide you the opportunity to ‘opt-out’ of having your personally identifiable information used for certain purposes, when we ask for this information. For example, if you purchase a product/service but do not wish to receive any additional marketing material from us, you can indicate your preference on our order form.

If you no longer wish to receive our newsletter and promotional communications, you may opt-out of receiving them by following the instructions included in each newsletter or communication or by emailing us at john@calchrome.com.

You will be notified when your personal information is collected by any third party that is not our agent/service provider, so you can make an informed choice as to whether or not to share your information with that party.

Log Files

As is true of most Web sites, we gather certain information automatically and store it in log files. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data.

We use this information, which does not identify individual users, to analyze trends, to administer the site, to track users’ movements around the site and to gather demographic information about our user base as a whole.

We link this automatically-collected data to personally identifiable information. IP addresses are tied to personally identifiable information to monitor transaction authenticity and to prevent transaction fraud.

We use a third-party tracking service called Analog Web Usage Statistics that uses cookies to track non-personally identifiable information about visitors to our site in the aggregate. Information about pages visited, time spent on the site, and browswer software demographics is captured to determine site usage and volume statistics.

Cookies

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. We use cookies on this site. We do not link the information we store in cookies to personally identifiable information you submit while on our site.

We use both session ID cookies and persistent cookies. We use session cookies to make it easier for you to navigate our site. A session ID cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. More research on your part is encouraged. Please visit The Unofficial Cookie FAQ to get started.

We set a persistent cookie to store your passwords, so you don’t have to enter it more than once. Persistent cookies also enable us to track and target the interests of our users to enhance the experience on our site.

If you reject cookies, you may still use our site, but your ability to use some areas of our site, such as contests or surveys, will be limited. Our shopping cart relies on information stored in cookies, therefore, your shopping may also be limited.

Some of our business partners (e.g., advertisers) use cookies on our site. We have no access to or control over these cookies. See “Third Party Advertisers.”

This privacy statement covers the use of cookies by this site only and does not cover the use of cookies by any advertisers.

Clear Gifs (Web Beacons/Web Bugs)

We employ a software technology called clear gifs (a.k.a. Web Beacons/Web Bugs), that help us better manage content on our site by informing us what content is effective. Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users. In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We tie the information gathered by clear gifs to our customers’ personally identifiable information.

We may use clear gifs in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of certain communications and the effectiveness of our marketing campaigns. If you would like to opt-out of these emails, please see “Choice and Opt-out.”

Third Party Advertisers

The ads appearing on this Web site are delivered to users by our own proprietary advertisement serving software. We share Web site usage information about users with our advertisers for the purpose of targeting our Internet banner dvertisements on this site.

Our software uses cookies and clear GIFs on this site, which allow it to recognize a user's cookie when a user visits this site. The information that our software collects and shares through this technology is not personally identifiable.

Links to Other Sites

This Web site contains links to other sites that are not owned or controlled by California Chrome Wheel, Inc.. Please be aware that we, California Chrome Wheel, Inc., are not responsible for the privacy practices of such other sites.

We encourage you to be aware when you leave our site and to read the privacy statements of each and every Web site that collects personally identifiable information.

This privacy statement applies only to information collected by this Web site.

Access to Personally Identifiable Information

If your personally identifiable information changes, or if you no longer desire our service, you may correct, update, delete or deactivate it by emailing our Customer Support at john@calchrome.com or by contacting us by telephone or postal mail at the contact information listed below.

Security

The security of your personal information is important to us. When you enter sensitive information (such as credit card number and/or social security number) on our registration or order forms, we encrypt that information using secure socket layer technology (SSL).

We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have any questions about security on our Web site, you can send an email to us at john@calchrome.com.

Business Transitions

In the event California Chrome Wheel, Inc. goes through a business transition, such as a merger, acquisition by another company, or sale of all or a portion of its assets, your personally identifiable information will likely be among the assets transferred. You will be notified via email or prominent notice on our Web site for 30 days of any such change in ownership or control of your personal information.

Changes in this Privacy Statement

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page.

Contact Us

If you have any questions or suggestions regarding our privacy policy, please contact us at: john@calchrome.com or visit our contact page for alternate contact methods.